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Most Internet marketers seem to believe their only option for contacting potential new customers is via the Internet. In fact, by ignoring these other forms of communication you are limiting the reach of your business and projects. When you use offline methods, like direct mail, to contact people and market yourself, you open the doors to a lot more buyers-particularly in your local area. How can you use, say, direct mail, to help improve your business and bring more dollars into your bank account? This article will look at some tips that can help.
The "prettiness" of your direct-mail campaign is something that you do not want to think about too much. Of course, it should look professional. You want it to be pleasing to the eye. But what matters the most is the content of your mailing. You will get more from a well written piece of copy on a plain white page and in a plain black font than you will get from poorly written copy that has been jazzed up and made super pretty. The website copy is what is important, not the design. You can work on that later.
Always use this rule of thumb for online and off-line material.
Make sure you have catchy headlines. Without a doubt. Just as though you were writing a sales page or article online, you're going to need a good headline for your direct mail too. It'll be even harder for your direct mail efforts to pay off for you without one.
While it's more difficult in direct mailings that read like a letter but it can be done. Your headline needs to be one that is really going to get attention. It also needs to be intriguing so that your recipient will want to keep reading what you have sent to them. There are all kinds of tips and tricks you can use to help you write headlines that are designed specifically to get attention on the Internet. Take the time to learn them now so you can incorporate them into your own headlines.
Being creative is one thing, but you don't want it to look like children comprised it. You can be creative and polished when doing this. Both work well together. Your best bet would probably be to work with a professional designer and print shop. This would ensure that your creativity would be there, yet with a professional to help you finalize it. You don't want to send out something in crayon, no matter how much it will set you apart. Don't listen to anybody who tells you otherwise.
Direct mail is still a strong, valid way to appeal to new customers. Internet marketers focus so strongly on reaching an online audience that they forget all about the benefits of direct mail. In reality, direct mail allows you to contact potential new customers you might never have reached otherwise, which can boost sales massively. Try out the tips in this article and see what effect it has on your business overall.